What we know about ads: they are annoying and are everywhere, only few websites are not showing ads. From ads point of view, the websites are divided in 2 categories: websites showing ads near content, and websites showing content near ads. From both categories we will get content and ads.
What happens if a website owner from the first category earns a lot of money by displaying ads? He can quit his day job and can focus on writing good content. motivated by the fact that more content means more money.
What happens if a website owner from the second category earns a lot of money by displaying ads ? He will understand that good content will generate good money, and he will try to add more good content.
What happens with a webmaster who owns a website from the second category if he will not get any money from ads, even if his website provides good content ? He will stop writing and he will find something else to work for money.
What happens wih a webmaster who owns a website from the first category if he will not get any money from ads ? He will lose his interest to post good content and he will end posting once per month, or he will forget about his blog.
Now, the connection with adblocker. What will happen if 80% of internet users will use adblocker software to block ads on any website ? Bloggers will lose interest in posting good content, experts will find posting their thoughts and experiments useless, they will prefer to concentrate everything in paid books. Some webmasters are already considering the option to prevent displaying the website for users with software that block ads. Currently i don’t see this as an option, but if 80% of internet users will use adblocker, i will do this too.
Are ads really annoy you ? You can’t read the content from a website with ads on it ? You don’t need to read ads, but you should know that there are ads. In the same way the television works: when commercials appear, you switch the program until they finish.
But, how a new website or product can be promoted if not on commercials or ads ? It is not a bad thing if you don’t read ads, but you can at least let your browser to display.
The percent of adblock users is rising quickly, I will come back with explanations about techniques used by webmaster to block adblocker users.